Porsche previously said it expected electric vehicles (EVs) to account for more than 80 per cent of its sales by 2030, but now it has put a big asterisk next to that target. “The transition to electric cars is taking longer than we thought five years ago,” the company said in a statement to Reuters . “Our product strategy is set up such that we could deliver over 80 per cent of our vehicles as all electric in 2030 – dependent on customer demand and the development of electromobility.
” That gives it a bit of wriggle room, particularly as demand of electric vehicles – especially high-end ones – softens in markets like Europe. In effect, Porsche is saying it will still be able to produce enough EVs in 2030 to meet that previously stated goal, but demand for its vehicles that use an internal combustion engine may still be strong by this point. “Our double strategy is more important than ever,” the company told Reuters, citing strong EV demand in China but weaker demand in Europe and the US.
Porsche currently offers the electric Taycan , with a new, electric-only Macan replacing the old petrol-powered model. On the combustion side of the equation, it has the Cayenne and Panamera which can both be had with plug-in hybrid power, plus the 911 and 718 sports cars. The latter is being replaced by a new electric sports car.
But demand for the electric Taycan has reportedly dropped , with German newspaper Stuttgarter Nachrichten reporting the Zuffenhausen plant where it.