Porsche has revised its ambitious goal of transitioning to 80% electric vehicle sales by 2030, citing slower-than-expected customer adoption and market developments. The luxury carmaker now ties its EV targets to market demand and advancements in electromobility. New Delhi: Porsche has recalibrated its ambitious target of achieving 80% electric vehicle (EV) sales by 2030, acknowledging that the transition to electric mobility is progressing more slowly than anticipated.
The luxury carmaker had previously committed to this goal but has now moderated its stance, making it contingent on customer demand and broader advancements in electromobility. In a recent statement, Porsche highlighted that “The transition to electric cars is taking longer than we thought five years ago. Our product strategy is set up such that we could deliver over 80% of our vehicles as all electric in 2030 – dependent on customer demand and the development of electromobility.
” This shift underscores the challenges faced by automakers in driving the widespread adoption of electric vehicles. Porsche’s adjustment mirrors sentiments expressed by executives at other leading carmakers, such as Mercedes-Benz and Renault, who have also scaled back their EV ambitions set in previous years. These manufacturers have noted that customers remain hesitant to fully transition away from gas-powered vehicles, impacting their ability to meet aggressive EV sales targets.
One of the significant problems Porsche faces .