Pune: In the current dynamic political landscape in Maharashtra, rap music has emerged as a potent tool for parties to connect with the youth. Its energetic rhythm and relatable lyrics allow complex political agendas to be distilled into easily understandable content with a political agenda. Both Shiv Sena parties have made rap songs their theme to publicise their work.
Additionally, many candidates individually employed music labels to compose political rap songs. Lyricists said that rap jingles serve as powerful amplifiers, enabling parties to not only champion their platforms but also critique rivals. From autorickshaw loudspeakers to open-ground rallies, contestants are playing the jingles to woo voters.
A Marathi rap song, which largely criticises the MVA alliance, is making the rounds on social media. It is called "Maharashtra chi junta ata jagi jhali hay" (Maharashtra's voters have awakened). The anonymous rap song received several hits on social media and is among top popular songs, especially among the youth.
Political consultant Anand Shinde said, "Rap jingles serve as powerful amplifiers, enabling parties to not only champion their own platforms but also to critique rivals, set the political discourse, and forge a deeper connection with the masses. This connection hinges on authenticity; successful political rap must resonate with the genuine concerns and aspirations of voters." Shinde's team worked on a unique musical project to support NCP-SP candidate Bapu Patha.