Polestar Korea has launched the Polestar 4, the Swedish electric-vehicle maker’s coupe-style sports utility vehicle, seeking a breakthrough amid the ailing EV market with the new model. “The Polestar 4 boasts an overwhelming performance, design, interior space and outstanding price when compared to other vehicles in the same segment, including those with internal combustion engines. It will be able to breathe a fresh breeze into the domestic premium EV market,” said Ham Jong-sung, managing director of Polestar Korea, during the launch ceremony held at Polestar Space in Seoul on Tuesday.
The new launch marked the brand’s second vehicle introduction here after it released the Polestar 2 in January 2022 to enter the market. “We will push for an all-out brand strengthening strategy as we plan to complete the lineup of five luxury EVs by 2026 and the Polestar 4, which was launched today, stands at the beginning of that plan,” said Ham. The price of the Polestar 4 begins at 66.
9 million won ($48,842), which is the second lowest among the 27 countries in which the EV maker does business behind China, according to Polestar. The Polestar 4 is loaded with a 100-kilowatt-hour lithium-ion battery made by Chinese battery firm CATL. The EV’s long-range dual motor model boasts 544 horsepower with a maximum driving distance of up to 590 kilometers under the Worldwide Harmonized Light Vehicle Test Procedure, or WLTP.
Regarding a recent series of EV fires in Korea brewing concern.