Ingredient Innovator Introduces Multi-Faceted Product Development Campaign to Empower Supplement, Food & Beverage Companies in Delivering Next-Gen Concepts and a Better Consumer Experience MORRISTOWN, N.J. , Aug.
12, 2024 /PRNewswire/ -- At the 2024 Nutrition Business Journal Summit in Rancho Palos Verdes, California , PLT Health Solutions unveiled a business initiative designed to support what the company identifies as one of the major opportunities for its supplement, food and beverage customers: innovation. Called Differentiate DifferentTM, the initiative focuses on the range of resources that PLT has put in place to empower disruptive, experiential consumer product development, including gold standard clinical science, unique ingredient and formulation concepts, compelling consumer product messaging, and regulatory and sustainability expertise. At the NBJ Summit, PLT showcased product concepts and sponsored event activities that invited attendees to think differently about innovation, focusing on energy, exercise recovery and sleep quality.
According to Devin Stagg , Chief Operating Officer for PLT Health Solutions, the company's efforts behind supporting consumer product innovation come from years of experience as a leading new product development support partner. "The drive for product innovation is intense and global. A 2022 report by McKinsey stated that by 2026, more than 50% of global revenues would come from products and services that didn't exist then.
At the Summ.