Europeans will drink an average of 10.0 gallons of beer per person in 2024, compared to an estimated 4 gallons worldwide. The combined revenue of at-home and out-of-home beer consumption will reach an estimated $170 billion in 2024 alone.
To say alcohol is well integrated into European culture would certainly not be incorrect. Despite what appears to be a significant amount of alcohol, recent data shows that consumption in Europe declined by 21% between 2000 and 2019. The decline in alcohol consumption aligns with the World Health Organization’s (WHO) efforts to encourage responsible drinking and reduce alcohol-related harm.
But that doesn’t take away from the local culture and prevalence of alcohol. Even when taking this into account, Europeans still consume the most beer globally. Tourists in Europe stroll along the charming streets of cities like Madrid, Prague, and Vienna and responsibly experience centuries of local brewing.
If you’re lucky, everyone else will be exploring Italy , giving you your space to enjoy a brew peacefully. Best European Countries for Beer A recent study by Danish shipping company Det Forenede Dampskibs-Selskab (DFDS), a prominent European travel expert and ferry operator, unveils unexpected contenders for the title of Europe’s top beer destinations. Forget the legend of Oktoberfest.
DFDS relies on a multidimensional approach and considers factors like bar or pub quality, social media hype , beer quality, and price rating, among others. Mad.