For the next five years, whenever Florida International University’s football players step into their stadium, they’ll be reminded of Mr. 305 himself: Pitbull . The rapper has locked into a deal with the Miami-based academic institution that grants him naming rights to its football stadium for the price of $1.
2 million per year, as well as some social obligations. Beginning this fall, the location will officially be renamed Pitbull Stadium. “What we’re doing here is groundbreaking.
We’re making history. This is history in the making,” Pitbull shared, per ESPN . “You’re going to see that every other university is going to want to do the same thing.
But the difference is, we don’t do this for propaganda, we do it from the heart. We do it because it’s meaningful. We do it because I’m from the crib.
I’m 305. I’m from the bottom. This is my backyard.
” The Florida International University board of trustees approved the five-year deal on Tuesday, with an option to extend the name for another five years. Pitbull’s yearly obligations as the stadium’s namesake include a minimum of 12 social media posts about the university, as well as at least one appearance at a fundraising event for an athletic team at the school. He’ll also have to get in the studio to cut a new Florida International University anthem.
“For me, what it boils down to is, Miami is always known for being underdogs, no matter what we do and what level we take it to,” Pitbull added. .