Pip Edwards steps back from fashion brand P.E Nation 'to pursue new creative challenges' - after shock split with business partner Claire Greaves READ MORE: Pip Edwards praises her 'fave team ever' after wiping all traces of former business partner Claire Tregoning from social media By Marta Jary For Daily Mail Australia Published: 10:35, 12 August 2024 | Updated: 10:52, 12 August 2024 e-mail 5 shares View comments Pip Edwards has taken a 'step back' from her hugely popular fashion label P.E Nation.
The designer revealed on Sunday that while she will remain a force at the brand, she will no longer hold the creative director position she took over following the departure of co-founder Claire Greaves in March. 'Following P.E.
Nation’s celebrated and successful re/brand at Sydney Fashion Week, I will be stepping back from the role of P.E. Nation’s Creative Director, to pursue new creative challenges,' Pip wrote in a lengthy Instagram caption.
'My time leading the brand as Creative Director has been an incredible run, and while I am handing over that role, I am maintaining my P.E. Nation directorship and substantial shareholding/ I am forever grateful for and proud of what we have created, and P.
E. Nation will always be in my heart and soul' she continued. 'As the brand grew, I grew.
And much like the re/birth of P.E. Nation, it is now time for me to pursue my personal Re/Creation era.
' Pip concluded: 'I want to thank our loyal, committed and amazing P.E. Nation staff and com.