Pick up your new designer chic at Asda! The classiest supermarket collaboration yet - with one of Hollywood's favourite labels...
Serbian-born, London-based Roksanda Ilincic has partnered with ASDA READ MORE: As London Fashion week approaches, our style expert reveals the 6 preppy essentials to buy now for your autumn uniform By Laura Craik for the Daily Mail Published: 20:28, 15 September 2024 | Updated: 20:30, 15 September 2024 e-mail View comments Certainly, it’s not every day that a designer with the credentials of Roksanda Ilincic decides to partner with a supermarket fashion brand. But, happily, to mark London Fashion Week’s 40th anniversary, Ilincic – one of the Princess of Wales ’s favourite designers – has conjured up a 30-piece capsule collection in collaboration with George, the first supermarket fashion brand to launch in the UK and, to many customers’ minds, still the best. The result: Roksanda x George, an accessible, affordable wardrobe for grown-ups – it launches tomorrow – that can be picked up at Asda as easily as the groceries.
Although given how tempting everything looks, you may find you need a bigger trolley. While Serbian-born, London-based Ilincic might be revered for making Hollywood actresses like Emma Stone and Anne Hathaway shine on the red carpet, this collection for George at Asda sees her explore her more practical side, with a slew of everyday basics in rich autumnal hues that will integrate into your existing wardrobe w.