She’ll walk alongside Kendall Jenner and Cara Delevingne The 2015 Miss Universe, model, and book-author Pia Wurtzbach-Jauncey is yet to add another achievement under her belt and make history for the Philippines as the first Filipina to walk at L’Oréal Paris’ annual Le Défilé “Walk Your Worth” runway show. A post shared by Pia Jauncey (@piawurtzbach) Based on the brand's press statement sent to Manila Bulletin Lifestyle, Pia will represent the Philippines in the upcoming show on September 23, 8:30 p.m.
CEST (Paris time) / September 24, 2:30 a.m. During the Paris Fashion Week, PHST (Manila time) in Place de l’Opéra in Paris, France.
“For the first time in seven years, L’Oréal Paris will have the first Filipina to walk its Paris Fashion Week show, Le Défilé ‘Walk Your Worth,’” the brand said. “Pia Wurtzbach-Jauncey will be walking the runway alongside the brand’s biggest global ambassadors such as Kendall Jenner and Cara Delevingne.” It can be recalled that L’Oréal Paris Philippines announced Pia as the face of their skincare line during the launch of their viral “Sayang? No, #ImWorthIt” campaign last March 2024 in line with International Women’s Month.
After that, Pia became an ambassador of their makeup line in the Philippines and the first Filipina to walk their Paris Fashion Week runway show. A post shared by Pia Jauncey (@piawurtzbach) The brand also said Pia will showcase their best-selling products, such as the new Glyc.