Think you've seen the back of ghosts and zombies for another year? Well, if you're dating there's a good chance you haven't. Not only is ghosting a thing for almost half of singletons, zombie-ing is becoming increasingly common, as is haunting and phantom-flirting. Research commissioned by Tango Cherry, sees 60% of 18-24-year-olds admit to ‘ghosting’ someone – cutting off all contact without warning, there are those who have second thoughts and resort to ‘zombie-ing’ - sliding back into our DM’s and our lives without any apology or explanation.
Then there are the old flames who don’t want to go full Zombie and get in touch, but instead ‘haunt’ you by keeping a watchful eye on your socials without reaching out. The survey of 2,000 British adults found almost half (43%) have experienced the unsettling experience of being ghosted (Image: Sarah Scott/Cover Images) The phantom-flirts are another nightmare, sending subtle but confusing signals of interest that go nowhere at all. Tango Cherry, which launched exclusively in Iceland back in August 2024, is now available nationwide in major retailers.
The drink , which ghosted the British public six years ago when it disappeared without warning before slipping back onto the shelves and into the hands of adoring fans this year, shines a scary light on the nation’s dating habits. The survey of 2,000 British adults found almost half (43%) have experienced the unsettling experience of being ghosted, with women slightly .