DUBLIN , Aug. 19, 2024 /PRNewswire/ -- Perrigo Company plc (NYSE: PRGO ), a leading global provider of Consumer Self-Care Products, today announced the appointment of Dr. David Ball as Executive Vice President and Chief Brand and Digital Officer.
In this newly created position, Dr. Ball will be responsible for an enterprise-wide marketing strategy that incorporates deep understanding of consumer needs and translates those into winning brand strategies, tactics, and actions. He will also evaluate untapped market opportunities and develop strategies to scale the Company's brand-building efforts.
President and CEO Patrick Lockwood-Taylor commented, "We are excited to welcome David to the Perrigo team. His wealth of experience and deep understanding of consumer insights will be invaluable in shaping and executing our brand strategies. David's leadership as a seasoned executive will strengthen our global over-the-counter business and support our blended-branded strategy.
" Dr. Ball said, "It is with great honor that I am joining Perrigo at such a critical time in its 135-year history as the Company is on a path to become the first and only blended-branded company. I look forward to working with the leadership team and my new colleagues on building something truly unique for consumers, customers, and shareholders.
" Dr. Ball brings over 15 years of global consumer goods experience, spanning various commercial roles, including brand management, marketing, innovation, and research and .