The is something we explored not too long ago on Hypebae, and it appears that their appeal isn't slowing down any time soon. just teamed up with the Spanish-based label , collaborating on a football-inspired capsule that celebrates our love for the beautiful game. Dubbed "La Pretemporada," the collection is inspired by the concept of pre-season summer at a professional football club.
Featuring seven unisex pieces, it includes T-shirts, football jerseys, a windbreaker and a cap, fusing Pompeii's signature streetwear aesthetic with Pepsi's distinctive brand identity. Each piece features the new Pepsi logo -- changed for the first time in 14 years -- utilizing the same blue, red and white color scheme, this time with a core focus on the bright electric blue hue. "When our conversations with Pepsi first began, we really believed the rebranding was a perfect opportunity to link the strong football culture of Pompeii with our first memories of the Pepsi brand, which are also strongly related to football," explains Pompeii Co-Founder and Creative Director, Cosme Bergareche.
"We're '90s kids, and in the early 2000s Pepsi was doing the wittiest commercials in what for us was the golden era of communication. The idea of La Pretemporada was to decontextualize the idea of the professional footballer and to generate situations that really resonated with that golden era, without losing the contemporaneity of both brands. I feel like we've done a good job in that sense.
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