HAVE you ever walked around Aldi and wondered why there are so many prices ending with 99p? Well, one woman has, and decided to ask if anyone knew the reason behind the pricing choices. In the comments section on a video Aldi employee Dylan shared about the new arrivals in the store, she asked : "Why does everything end in .99, is it a marketing thing?" "It’s called Psychological Pricing ," someone else said.
"Makes it seem cheaper than it is!" Indeed, as Dylan panned the camera around the middle aisles of the store, each and every price ended with 99p. Read more Aldi stories Due to the psychological pricing strategy, customers are made to feel like they're paying less as they stock up on essentials for prices such as £4.99 rather than a whole number like £5.
Other strategies stores like Aldi use is to put things "on offer" for just pennies less, or to list the prices in unit prices rather than comparing a 120g item with a 250g of the same thing - again giving the illusion that they are cheaper. Items on offer in Aldi this week include organisational staples such as glue sticks and family planners, as well as an adorable dry erase 'memory board' that's perfect to mark the new school year. At the end of the video, Dylan revealed that one of his future clips would look at the new health and beauty products in store.
Most read in Fabulous With one person commenting on the clip: "Ooo make up and beauty ! My fave. "And we’re grateful for you. "Thanks for the updates I never .