Blake Lively is receiving backlash for her truly bizarre press tour. The “Gossip Girl” alum is currently starring in the new film, “ It Ends with Us ,” an adaptation of Colleen Hoover’s novel of the same name. The film, like the book, centers around a flower shop owner named Lily Blossom Bloom (Lively) who escapes the cycle of domestic violence while also partaking in a love triangle.
The book was met with controversy for romanticizing abuse, with an op-ed published to domesticshelters.org, a nonprofit that helps victims and survivors of abuse, saying it “feeds into the very structures of toxic masculinity that it purports to combat” by “romanticizing red flags” and glorifying a “charismatic-but-dangerous man.” And instead of speaking out about the complexities of the subject matter during her press tour — Lively, who also acts as one of the film’s producers, has decided to promote the film like it’s a lighthearted rom-com.
HuffPost has reached out to Lively for comment, but did not receive an immediate response. Her Instagram account is flooded with off-key promotional content. One promotional video features Lively cross-promoting her sparkling beverage company, Betty Buzz , while fawning over a mini replica of her character’s flower shop .
She also dropped a random promo for her hair care line in between multiple posts for the film. But Lively’s most egregious social media post, however, is on the movie’s official TikTok account , in which .