If you literally call your brand and set your prices high, your kit had better cut the mustard in the great outdoors. Fortunately, the Swedish brand warrant both name and cost. Peak Performance was founded in 1986, following a ski lift conversation between two passionate skiers about the dearth of functional yet attractive snowsport wear.
From its charming base in the town of Åre, northern Sweden, the brand soon developed a solid reputation for superb outdoor gear. These days, Peak Performance is owned by Finnish multinational Amer Sports, whose roster includes and Salomon. Its Elevate Hood Jacket is a that has garnered praise aplenty and won an ISPO award for its sustainable design, particularly in terms of its repairability.
This is a key quality in a world where implementing a circular economy is of paramount importance in the fight against climate change. As a jacket designed for ‘on- and off-mountain needs’, I was delighted to receive a sample to test through fall 2024. First of all, I’m wasn't initially a big fan of the Sand Fog colorway I tested.
I thought that it made me look somewhere between a walking or like I’d just wandered off the set of a music video. It’s a little bit Paris Fashion Week, a little bit bling. I can also imagine it looking dirty after prolonged use in the mountains.
Perhaps Gorpcore aficionados would love it, but it’s not really my style. The Hydro Fresh and Pine Needle options also look a little bit shiny for my liking. However, it.