Friday, August 2, 2024 PCMA today announced the formation of its new Regional Advisory Board, consisting of 18 members who represent a wide array of markets and audience segments within the business events industry across the APAC region. The board members will serve a two-year term from 2024 to 2026 and will provide vital local market insights and guidance to PCMA, fostering an environment of strong connection and collaboration. “Our diverse Regional Advisory Board represents voices from corporations, associations, agencies, suppliers, and academic institutions,” stated Florence Chua, Managing Director, APAC, PCMA.
“They embody the wide community we serve, acting as our sounding board and ambassadors, providing deep local insights and connections to our members and stakeholders. We are grateful for their generous leadership and contribution to better the business events industry.” The new members serving from 2024-2026 include: In addition, PCMA has confirmed that The Business of Events (BOE) will take place from April 13-15, 2025, at Marina Bay Sands, with the support of the Singapore Tourism Board.
“Singapore is excited to welcome back The Business of Events (BOE) in 2025, alongside The Meetings Show Asia Pacific,” said Dr. Edward Koh, Executive Director, Conventions, Meetings and Incentive Travel, Singapore Tourism Board. “The success of the inaugural BOE 2024 in gathering diverse and dynamic business event stakeholders highlighted the ever-increasing need t.