In a country where luxury knows no bounds, the newest must-have accessory isn’t a sleek sports car or a coveted designer handbag — it’s a fashion-forward ‘Purrfectly Dressed Pet.’ Forget diamonds and watches, the true glitterati are splurging up to six-digit figures (Rs 1 lakh to Rs 10 lakh) on high-end prêt-à-porter pet wear and canine couture. A dash of limited-edition accessories like diamond-dust collars or Prada sunglasses add to the ‘Oooh’ and ‘Aaaah’ charm and opulence of the Bow Wow Bling! Happy Ambani, the ‘Purrfectly Dressed’ adorable Ambani family dog became a cynosure of all eyes at the recently held Radhika Merchant and Anant Ambani wedding.
Social media and animal lovers are still talking nineteen to a dozen about Happy’s outfits and their personal canine couture choices. Khyati Shah, Founder of Pannkh Designer Pet Wear, and her husband Karan have created exclusive designer wear for the pets of Radhika Merchant, Happy Ambani as well as for Chase Piramal, the Piramal family dog. Following a reel of her design’s display that went viral, Paankh's Instagram followers surged from 2.
5k to 11.5k significantly boosting the brand’s visibility. Speaking about the pet fashion revolution, Shah underscores the deep connection between India’s heritage and modern pet couture, “Each region’s unique traditions inspire a diverse array of outfits, from traditional sherwani dhotis with saffa and scarf to authentic South Indian attire.
Clients, .