When COVID-19 hit, Paul Wesley, like many of the world, discovered himself at residence with nothing to do. So, he and his then-neighbor, The Vampire Diaries co-star Ian Somerhalder, began working collectively to carry a brand new sort of bourbon to the market. Their effort to kill time led to the creation of their now-very profitable alcohol: Brother’s Bond Bourbon.
Since launching in 2021, the model has turn out to be one of many fastest-growing whiskey manufacturers, in line with Whisky Advocate , which claims they’ve shipped greater than 100,000 circumstances throughout the U.S. over the past three years.
Wesley and Somerhalder portrayed beloved onscreen brothers Stefan and Damon Salvatore, respectively, on the hit CW present, bringing their shut relationship offscreen for Brother’s Bond Bourbon. When creating their whiskey model, some of the essential issues to the co-stars-turned-business-partners was that their product was authentically theirs and never simply theirs in title alone. Not solely do the lads hand mix the bourbon themselves however they’re additionally concerned with each single step of the method of the corporate — a lot so it’s nearly turn out to be their full-time job whereas appearing is extra of their freelance gig.
The Star Trek actor credit The Vampire Diaries followers for the corporate’s fast-growing success, noting that he didn’t actually understand how profitable the present was till their bourbon launched. “We’re in a approa.