Supermodel and are the stars of the “ ” campaign for Roger Vivier. This is the first time the footwear brand and the supermodel have joined forces and to make matters better, her daughter who already has been modeling for the luxury label since 2020 brought in her mother to star alongside her to reinforce the iconic moment. This isn’t the first time we’ve seen a mother-daughter duo model for a Roger Vivier campaign as actress Laura Dern and her daughter Jaya Harper were previously captured by photographer Luke Gilford.
Creative director Gherardo Felloni themed the shoot with a ‘60s Parisian avant-garde element in mind. You can see that with the strong cat eyeliner that graces both models’ faces along with the playful jewelry that adorns both Cleveland women. The campaign was shot by photographer Marcin Kempski who captured Felloni’s vision with an unmistakable aesthetic.
The campaign also nods to the Op Art movement with floral embroideries, cutouts, and large accessories throughout the collection. Pieces in the collection include zebra and two-toned handbags and jewelry, as well as the Belle Vivier Trompette pumps, and eveningwear. “The 1960s marked a pivotal period for Roger Vivier when his aesthetic shifted towards a more sleek, graphic, and pioneering design approach.
Reimagining the timeless creations of this era has long been my aspiration, and I sensed that the moment was right to reintroduce them in fresh, contemporary renditions this season,” Fellon.