President of El Salvador Nayib Bukele launched his own personal luxury coffee brand, Bean of Fire, this weekend, describing the venture as a “passion project.” Bukele made the announcement on his Twitter account on Saturday evening, claiming that the coffee brand “has nothing to do with politics.” Bukele pointed out that the company’s goal is to make “the best coffee in the world, 100 percent made in El Salvador.
” In other news, I’ve created my own coffee brand. This has nothing to do with politics; it’s been my passion project this last year. Our only goal: making the best coffee in the world, 100% #MadeinElSalvador 🇸🇻 If you’re in the U.
S., you can purchase our coffee on our website:..
. https://t.co/H5bwlJz51m — Nayib Bukele (@nayibbukele) July 20, 2024 The announcement capped a surprisingly politically active week for Bukele, who found himself mentioned unfavorably in President Donald Trump’s Republican National Convention (RNC) nomination acceptance speech.
Trump claimed that Bukele was flooding the United States with criminal migrants, a remark Bukele chose to ignore, cryptically commenting on taking the “high road.” The coffee brand’s website , which appears to mainly target potential U.S.
customers, states that its product comes from a farm located in the northern slope of the Santa Ana Volcano, one of the country’s 20 volcanoes. “Volcano coffee grows on some of the most fertile, mineral-rich soil in the world. Even the most adva.