schedule busier than ever, both Tranoï and Première Classe are reinforcing their offer with events to help brands build scale and stand out from the crowd. Equally at Tranoï, space was at a premium, with stands spilling into the corridors. “We need to continue reinforcing our services, and we need to work out how to continue to expand, because the space was overflowing and there is further demand from brands,” Provost said.

“Season after season, we are improving the offer, our services and the quality of the experience.” Jewelry brand YParis founder Yacine Challal, at Tranoï, said business there continues to build season after season. “It’s getting better and better, and our buyers are increasingly loyal,” he said.

South African designer David Tlale agreed. “People are placing orders, they are buying bigger volumes and a broader range of silhouettes,” he said. We have summarized this news so that you can read it quickly.

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