Paramount Australia has started its 2025 Upfront schedule. It becomes the first of the FTA TV networks to outline its programming plans for the year ahead. The company is holding a handful of intimate gatherings in Sydney and bigger events in Melbourne and Brisbane.
In addition to the programming schedule for Network 10, the broadcaster has also detailed key content coming to streaming platform Paramount+. The key message to clients and media agencies it will be easy for them to access key Paramount ANZ content across all platforms in the future. And there is an enhanced product to help them sell stuff! Paramount will also retire the 10 Play brand in 2025, simply calling both its live linear offering and the on-demand service 10.
To learn more, Mediaweek spoke with Beverley McGarvey , president of Network 10 & head of streaming and regional lead, Paramount Australia and New Zealand. Also Rod Prosser , chief sales officer, Paramount Australia & New Zealand. Beverley McGarvey and Rod Prosser join Paramount Australia talent and executives at the first 2025 Upfront event We started the interview asking McGarvey about the future of Paramount Global and how a change of ownership could impact Australia.
“It’s really business as usual for us,” she started. “ We’re excited about the potential opportunities that change brings. “We are still driving towards the same objectives, growing audiences on all platforms, growing revenue on all platforms.
” Otherwise, she said there.