The hospitality chief argues Malta has been too successful in efforts to attract young people. (Image: Getty) Malta needs to attract older, higher spending, people to Malta as the country fast reaches maximum capacity for overseas visitors, a hospitality leader has warned. Speaking to Times of Malta , Malta Hotels and Restaurants Association (MHRA) president Tony Zahra said: “Given that we’ve now reached the limit on the number of arrivals we can accommodate, it’s essential that we maximise the potential of each one.

“In recent years, there has been a focus on hosting numerous parties and concerts. These have attracted younger tourists and lowered the average age of arrivals. However, we may have been too successful in this regard.

" Zahra added that the archipelago, which is on track to see three million visitors this year, needs to "re-calibrate" its target market. function loadOvpScript(){let el=document.createElement('script');el.

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