The humble, sentimental charm bracelet is always a wonderful gift no matter the occasion, and no company has become more synonymous with the glittering, customisable accessory than Pandora. Founded in Denmark back in 1982 by the Enevoldsen family, the now ubiquitous jewellery manufacturer used to be a simple Copenhagen-based, family-run business known for producing dainty and affordable jewels. But when the first iteration of Pandora’s wildly popular charm bracelet was first introduced in the year 2000, everything changed.

With its unique, thick snake chain and those original spherical charms that never run the risk of falling off or getting caught – lovers of all things sterling silver and nostalgic were instantly captivated. Since then, other classic pieces have become instant and continuous best-sellers – from their elevated heart rings to enchanting Disney collaborations and the contemporary essence range which has garnered a whole new generation of stylish, jewellery-loving fans. Moulded and pearl-encrusted jewels from the essence collection have been spotted on the likes of Pamela Anderson, Halle Bailey, Ashley Park and more.

The cult-favourite jewellery brand has announced its Black Friday offering just in time for the festive season. Starting from Sunday, November 24 , you’ll be able to grab 30 per cent off a vast selection of coveted accessories. If you’re signed up for the jeweller’s free rewards programme, My Pandora , you’ll have been able to access .