High Commissioner of Malaysia to Pakistan, Mohammad Azhar Mazlan has said that Pakistan can benefit from Malaysia’s experiences in the tourism industry and to achieve technical support from Malaysia in this sector. Malaysia has a prominent place in the world not only in traditional tourism, but also in religious tourism, Halal industry, agricultural and medical tourism, and Pakistan can get rich benefits from Malaysia’s experiences, Mohammad Azhar Mazlan said while talking to APP on Sunday. The Malaysian envoy said that the potential of the global halal industry is $3 trillion and there are extensive cooperation and opportunities between Pakistan and Malaysia required in this sector.
He said that Pakistan has to work on a medium and long-term comprehensive policy to promote the tourism industry, in which branding and marketing are important tools. Azhar Mazlan said that development in Malaysia’s tourism sector is not a miracle, but the government of Malaysia had started working on the development of the tourism sector in 1980, allocated funds for marketing and branding and made a comprehensive plan for it. He said that there is a lot of potential in Pakistan in the halal industry and tourism sector, in this regard, Pakistan can get a lot of benefits in the international market.
He said that Malaysia and Pakistan can promote bilateral cooperation in the fields of tourism and halal industry through enhancing cooperation by the public-private sector. He said that there is .