Tuesday, October 1, 2024 The Pacific Tourism Organisation (SPTO), in partnership with the Tourism Authority of Kiribati (TAK), has officially published key findings from its recent Visitor Arrival Survey, conducted under the Pacific Tourism Data Initiative (PTDI). This in-depth research was conducted over six months, from January to June 2024, and has provided valuable insights into the behaviors, preferences, and overall experiences of international visitors to Kiribati. The survey is part of an ongoing effort by both SPTO and TAK to better understand visitor demographics and motivations.
These insights are critical for shaping future tourism strategies, improving visitor satisfaction, and ensuring that Kiribati remains an attractive destination in the competitive Pacific tourism market. Conducted across a sample of 205 respondents, including 160 adults and 35 children, the Visitor Arrival Survey represents approximately 6% of the total number of international visitors during the survey period. Although this is a relatively small fraction, the survey’s comprehensive nature provides valuable qualitative and quantitative data about visitors’ motivations, satisfaction, and spending patterns.
Some of the key insights gathered from the survey include: Reeti Onorio, Acting CEO of the Tourism Authority of Kiribati, expressed her appreciation for the collaborative effort between TAK and SPTO, which led to the successful completion of the survey. She noted, “This is the third I.