And they have invited the hotel to become an "ambassador partner" to help boost the tourism trade. Experience Oxfordshire is a destination management organisation working with local businesses to boost the visitor economy. It has reached out to the new hotel after it opened in May on the site of the former Boswells department store on the corner of Cornmarket and Broad Street.
Reef Group and EQ Group own the 101-bedroom boutique hotel. The hotel's Treadwell restaurant has been busy since it opened with head chef Andy Robinson impressing diners with his innovative menu, which is now being updated. Hayley Beer-Gamage, Experience Oxfordshire chief executive, said ambassador partners brought valuable insight to Experience Oxfordshire’s work.
She added: “It has been our great pleasure to provide support for this impressive addition to Oxford’s hospitality offer. "Boswells was a much-loved local landmark and the reimagining of the site to not only offer luxurious contemporary accommodation but also a social hub where locals can meet, relax and do business is in keeping with the building’s heritage. "The physical transformation of the building is to be applauded and that has attracted this investment is testament to its vibrancy as a destination.
” Simon Drake, The Store’s general manager, said: “We’ve been delighted with the response The Store has received both prior to and in the months since we opened from guests, locals and Oxfordshire businesses. "Our intention w.