DOG owners are splashing out more than £760 a year on items such as cooling fans, swimming pools, designer gear and even diamond collars for their pooches. A survey of 1,000 owners found many love to treat their pooches, with 47 per cent wishing they could treat their pets more than they do. 4 Pet owners are said to spend £760 a year on their dogs Credit: Getty Nearly four in 10 (39 per cent) claim spending on their pooch’s comfort was more important than splashing out on other household expenses.
And 26 per cent have changed their own purchasing plans to accommodate their four-legged friends. While 53 per cent would rather cut back on spending for themselves rather than their pet. The research was commissioned by Shark, following the release of its FlexBreeze fan, which has donated £25,000 to Battersea to support enrichment activities for the dogs and cats in its care.
More on dogs BARKING MAD Dogs DO understand human words study reveals after viral vids of 'talking' pets PAWS & CLAWS From feeding dogs fruit to bad hairballs - your pet queries answered Tracey Scully, UK managing director at Shark, said: “We are passionate about improving everyday lives and that includes our beloved pets. “That is why, we have decided to support a charity close to our hearts , Battersea, to highlight how the nation can best look after their pooch, whatever the weather. “The research shows that many pet owners try all kinds of things to please their pets, but as Battersea reminds us.