A service center of the Overseas Koreans Agency in Seoul / Yonhap By Jhoo Dong-chan The Overseas Koreans Agency (OKA), a government authority overseeing the welfare and interests of Koreans living abroad, will host an export conference to connect local cosmetics companies with potential overseas buyers. The conference, co-hosted with Incheon Metropolitan City, will take place at Songdo Convensia in the port city, Thursday, as part of the 2024 World Korean Business Forum. OKA Commissioner Lee Sang-deok and Incheon Mayor Yoo Jeong-bok will deliver congratulatory speeches, with L&K Cosmetics Chairman Kwon Yong-soo opening the conference with a keynote address on the expansion of K-beauty and strategies for the growth of Korean business networks.
Following the keynote address, National Federation of Beauty Supplies Chairman Cho Won-hyeong is expected to discuss the current state and future prospects of Korean cosmetics in the U.S. market.
Aju Cosmetic CEO Hwang In-seok will then address export strategies for small and medium-sized cosmetics companies. In the conference’s discussion session, Kyungin Women’s College professor Ko Sung-hyun will emphasize the critical role of human resources and industry-academy cooperation. Small and Medium Business Distribution Center official Um Dong-ki will present the government’s initiatives to help local cosmetics companies expand overseas, while Exprive CEO Baek Seung-min will discuss the impact of foreign social media influencers on th.