KUALA LUMPUR, Sep 18 — Today’s Malaysians and Singaporeans aged 50 and above are tech-savvy, good at multitasking and keen on reinventing themselves, according to the results of a survey this year by Greytt, a data-driven platform that uses artificial intelligence (AI) to analyse its research. Rather than slowing down as they approach their retirement years, the survey conducted in June this year on 2,005 people in Malaysia and Singapore showed that citizens in the two South-east countries are revving up their lives by adopting new technologies. The study also revealed that 80 per cent of Malaysians and Singaporeans make online purchases multiple times a week.
Turning 50 is the beginning of new adventures for the 50-plus generation, described in the survey as “Gen Greytt” with 70 per cent feeling optimistic about their future while a significant 88 per cent expressed a strong desire to learn and grow. Greytt, which release its findings today, marked that 75 per cent of the 50-plus group is seeking gig-style work and 56 per cent are citing flexibility as crucial to continued work options. The company also found that while financial security remains important for Gen Greytt, a significant 46 per cent “value meaningful work more”.
As a result, Greytt suggested that tech brands should target Gen Gryett with user friendly and impactful solutions. Greytt added that businesses that provide opportunities for continued learning and self-improvement will attract their atten.