I love my Oura Ring to the point where I become a certified yapper whenever given the chance to talk about it (see here for ). But I wanted to offer my deepest, most sincere apologies to everyone—my friends, boyfriend, roomies, etc.—who bought the Oura Ring at full price because of me.

Why? Because we're in the home stretch leading up to Black Friday, dearest reader, and the shiny little smart ring is currently Black Friday 2024 isn't until November 29th this year, but Oura is generously offering an on their famous rings. From today all the way through Cyber Monday (December 2), you can score depending on the color you choose. The brand is offering Black and Silver for $249, Brushed Titanium or Stealth for $279, and Gold or Rose Gold for $349.

And if you aren't sure why that's a big deal, keep reading...

Oura Horizon Ring — Gold I'll shoot straight with you—yes, the Oura Ring has gone on sale before. And yes, it feels like there are a million not-so-discounted-discounts out there nowadays. But what's actually a huge freaking deal is that (the smooth, uninterrupted design) (exact same software, but with a plateau design).

.. .

. This is the first time we've seen them put a bigger markdown on pricier Horizon ring, people. The Silver and Black Horizon rings are $249 (that's , the Stealth and Brushed Titanium rings are $279 (that's ), and the Gold and Rose Gold rings are $349 (that's , respectively ).

Yeah, I said And if you like the look of the Heritage ring, by all means.