In this Q&A, the founder of Oro24 shares his journey through Dubai’s real estate landscape, his approach to resilient growth, the importance of strategic planning, and his perspective on the future of the real estate market. Atif, ORO24 is your third successful venture in Dubai. Can you tell us more about your journey? I have thoroughly enjoyed the journey, and while it feels rewarding, I never stop learning and improving.

I have certainly built successful businesses and nurtured many talented individuals along the way. The most important thing is that they continue to grow in their respective fields. Each business I’ve built was founded on a vision tailored for its time, followed by assembling a team to help execute it.

No journey to success exists without failures, and I have certainly experienced some. In pursuit of success, you will face challenges—be it decisions, people, situations, processes, methods, or choices. It’s by confronting these obstacles fearlessly that success is achieved.

To reach the top and stay there, it’s essential to be resilient in both success and failure, keeping a firm focus on the vision. I started ORO24 immediately after Covid-19, not the most opportune time for the economy or the industry. I was simply backing my latest aspiration: to build a transformational company with great professionals delivering human-sensitive assets.

We’ll be completing three years next month. I have been fortunate to work with a fantastic team that has tur.