Shafqat Islam will oversee Optimizely's product, engineering and marketing efforts in his expanded role NEW YORK , Aug. 5, 2024 /PRNewswire/ -- Optimizely , the leading digital experience platform (DXP) provider, today announced that Shafqat Islam has been promoted to President. He previously served as Optimizely's CMO and the CEO and co-founder of Welcome, the market leading content marketing platform, which Optimizely acquired in 2021.
Shafqat Islam has been instrumental in driving the company's growth; Optimizely recently surpassed $400 million in annual recurring revenue (ARR) . Under Shafqat Islam's leadership, Optimizely has flourished, leveraging his go-to-market expertise and product background to drive the company's ascension through the recent launches of Optimizely One , the industry's first AI-powered operating system for marketers, and its latest SaaS CMS offering , which provides unparalleled flexibility for marketers. "Shafqat has been a transformative force within our organization since joining us nearly three years ago," said Alex Atzberger , CEO of Optimizely.
"We acquired Welcome not only for its innovative marketing tools, but also for the entrepreneurial spirit embedded throughout the company that stemmed from Shafqat's inspiring, hands-on leadership style. From ensuring the continued growth of CMP customers, to defining our Optimizely One positioning, Shafqat's deep background in both engineering and marketing makes him an ideal leader to further propel .