Puregold’s Thanksgiving Concert was the year's music event, setting a tough act to follow. In a grand celebration of Original Pinoy Music (OPM), the remarkable Panalo stories behind wonderful talents, and Puregold’s many years of making victories happen, the retail giant recently hosted the spectacular Nasa Atin Ang Panalo concert at the Araneta Coliseum. Held on July 12, 2024, this musical extravaganza, which fans eagerly waited for in the past few months, showcased some of the finest and most loved artists of today’s OPM scene, working together to create beautiful music.

The star-studded event featured spectacular performances–and, to the fans’ delight and surprise, collaborations–from headliners SB19, BINI, Flow G, and SunKissed Lola. OPM enthusiasts and loyal Puregold customers were also treated to appearances by renowned artists Gloc-9 and Skusta Clee, adding even more excitement to the highly anticipated night. The concert also featured a refreshing lineup of front acts, including Letters from June, Esay, and Kahel, who warmed up the stage and captivated the audience with their unique sounds and artistry.

The surprise collaborations between the artists served as the highlight of Puregold Nasa Atin Ang Panalo Thanksgiving Concert, with each headliner segment featuring a collaboration with another artist. On the concert’s success, Puregold Price Club Inc. President Vincent Co expressed his pride and gratitude: "The Nasa Atin Ang Panalo Thanksgiving concert m.