After waiting three years to buy a big-screen television, Lynda Newman says prices have finally dropped enough to afford one. “We’ve had our eye on a 75-inch TV, and so that’ll be our Black Friday purchase for the family,” said the mom of three in Cleveland. “Actually, football season has started, and so we may get it before then, since we’ve seen them below $500.
” Like millions of other shoppers, Newman said she’s looking for “deep discounts” this year, as she’s trying “to do more with less money,” which includes purchasing holiday gifts early for relatives, friends and colleagues.This is in line with what many retailers expect 2024. Fall shopping ahead of winter holidays “This year, nearly 50% of consumers will start their holiday shopping early, as people remain price-conscious and plan ahead to maximize their holiday budgets,” said Brock McKeel, Vice President of Consumer Electronics for Walmart.
McKeel is referencing a Bankrate survey, which found 48% of holiday shoppers will begin shopping in August, September or October. The same report found 33% expect to spend less in 2024 than in 2023. “To meet customers where and how they’re shopping, Walmart will offer customers a ‘holiday head start,’ including its first Holiday Deals event of the season (from Oct.
8-13) , and the return of its inflation-free holiday meal – weeks earlier than previous years,” McKeel said. Walmart’s retail locations and Walmart.com are expecting and supp.