Sydney was gripped by Metro rail fever yesterday and oOh!media was front and centre. The out-of-home company hosted a half-year results presentation yesterday morning. But that didn’t stop oOh!media chief executive Cathy O’Connor and chief financial officer Chris Roberts from taking a train ride early in the day.
Mediaweek reported last year how oOh!media won the Sydney Metro competitive tender , securing a long-term contract to enhance the commuter experience in Sydney’s CBD. Speaking to Mediaweek after the Metro experience, and the results presentation, O’Connor said: “What a beautiful [ad] environment that is. We are about 40% through the build of our new assets there.
That’s now available to advertisers. There is lots of innovation around creative, 3D anamorphic, data-led targeting and dynamic creative that is possible in digital.” All stations have active assets on the new line except for three stations – Crows Nest, North Sydney and Gadigal.
The rest are showing off brand-new screens with different-sized formats. oOh!media’s Cathy O’Connor and Chris Roberts at a Metro station on launch day O’Connor said ahead of the opening of the new line, oOh!media had been taking clients and agencies on tours of some of the stations for several weeks leading up to launch day. “The pent-up demand has been there.
We have been able to convert that to bookings from Friday of last week.” That was the day the Metro launch date was confirmed. With the strongest qua.