BANGKOK, THAILAND - Media OutReach Newswire – 18 September 2024 - ONYX Hospitality Group, a leading management company of hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, has announced the success of its "Shama" brand, reaffirming its commitment to providing serviced apartments that offer a unique living experience under the "Freedom to Explore" concept. The brand also strives to foster a sense of community and belonging for guests, making Shama more than just a place to stay. Yuthachai announces Shama Brand The "Shama" brand has seen continuous growth in recent years, aligning with the expanding serviced apartment market in Thailand and internationally.
This growth reflects the increasing demand from travellers seeking long-term accommodation solutions. In response to this trend, the "Live Your Blended Life at Shama" campaign is launching to reaffirm Shama's leadership in the serviced apartment market. The campaign highlights Shama's deep understanding of its target audience, who seek accommodation that offers comfort and familiarity, becoming their second home.
Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, stated, "Shama has seen remarkable growth within the ONYX portfolio, achieving a 200% increase in Thailand over five years. In Hong Kong, Shama is the No. 1 international serviced apartments provider with 7 properties.
" He also said, "Currently, ONYX manages over 2,500 units under the Shama brand across 20 prop.