If your lashes are thinning, try a lash-growth product – the results are increasingly impressive – and a tubing mascara. It’s what told me. Creal is the former CEO of Victoria Beckham Beauty and one of the world’s most revered product formulators – Estée Lauder, Tom Ford, Prada Beauty, etc.

If you are Stateside, pick up her excellent eponymous brand. Tubing mascaras are smudge proof, create volume and length and are easily removed with warm water – which is sensible if you want to keep hold of the few lashes you do have. £10, £28, £20, £31, £29.

99, I get lots of questions around beauty brands created by influencers. For many, Caroline Hirons, the woman behind Skin Rocks, is considered a social media/skin/beauty influencer. And they’re not wrong.

Hundreds of thousands of people follow her life, work, advice, etc. But it’s important to understand that while, yes, there are many ‘skinfluencers’ with a large TikTok and Instagram presence who launch a beauty line, Hirons really is a skincare expert. She was doing this for years before TikTok became a thing.

She is an aesthetician, her knowledge about ingredients and formulations is incredible and she has always been refreshingly honest (sometimes brutally so) about skincare products. Bottom line, Hirons has skin in the game, which is why I trust her products. Her latest is this antioxidant serum.

It has a light, sublime texture and is an all-singing, all-dancing multitasking product, which does lots of t.