New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend OMD remains #1 in North America , Hearts & Science leads in global growth NEW YORK , July 22, 2024 /PRNewswire/ -- A new report from leading independent and international research company COMvergence reveals Omnicom Media Group (OMG) agencies outperformed the marketplace for billings growth across all four regions, powered by 2023 wins that included Beiersdorf, Grupo Bimbo, Jaguar Land Rover, Uber, Under Armour, Vans, and Virgin Voyages. Released yesterday, the 2023 Global & Regional Rankings shows OMG as the number #1 global media group for absolute growth (total billings added) in LATAM and for relative growth (YOY growth rate) in EMEA. Additionally, for the second consecutive year, OMG had the highest digital share of spend among the six global media groups; and is the only group for which digital share of billings across all its agencies is above 50%, reinforcing OMG's position as the most future-fit media holding company.
Leading in Growth Across the Globe At the agency level, OMD topped the billings rankings for North America with $10.18 billion , maintaining the lock it has held at the top of the billings chart since the Global & Regional Billings Rankings report was first published in 2017. OMD also earned the highest YOY growth rate (6.
8%) of any North American media agency network – an impressive achievement in and of itself, but especially significant considering OMD al.