Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Eighth Consecutive Edition, Reinforcing Its Lead in the Marketplace " OMD confirms its leadership, far ahead of its direct competitors" NEW YORK , Nov. 8, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the eight consecutive edition in which OMD had topped the Diagnostics report. The bi-annual RECMA Diagnostics report is based on the evaluation of 686 agencies in 45 markets.
Utilizing 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by "quali-points" and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile and Average Profile. In addition to earning the top ranking, OMD has widened the gap between its score and the second ranked agency to almost twice the spread between the second and eighth ranked agencies.
Noting that OMD is the only agency among the 2021 top five to have increased its quali-share over the three-year period .