PARIS (Reuters) - Few would expect a land-locked country like Hungary to be a water sports superpower but the nation's canoeists have long been a rich source of Olympic medals and begin their quest for more on Saturday. The Hungarians have sent a formidable 16-member team to France, including twice Olympic champion sprinter Tamara Csipes and Tokyo gold medal winner Balint Kopasz. "Canoeing is one of the sports in Hungary with the richest history - the Hungarian canoeing federation is more than 80 years old and has around 200 clubs," Balint Szakacs, managing director of the federation, told Reuters in an interview ahead of the Paris Games.
"It is not the most popular sport in Hungary of course - ball sports like football, basketball, handball and water polo are very popular also - but canoeing has become the (country's) most successful Olympic sport in the last 25 years," he added. Hungary's Olympic triumphs in the sport have made it easier for the federation to attract new athletes to the water. "Of course, children want to become Olympic champions, and they see that it's an easier way to become an Olympic champion, because football, for example, hasn't been that successful," Szakacs explained.
"The Hungarian Federation also spends resources on promoting the sport itself and we do not only focus just on the high-performance sport but we also focus on the leisure sport and we try to reach new target audiences." With Hungary's total of 86 medals in canoeing, the sport is second.