PARIS — The Paris Olympics will see a record number of hours of broadcast production, and ratings across many major territories are on a 12-year high, boosted by the city’s iconic landmarks that are integrated into these Games, the Olympics’ broadcasting chief said on Monday. From the United States to host France and Australia, broadcasters are enjoying increased ratings across television and digital platforms with the first post-pandemic Olympics. The Olympics have so far been a runaway hit for NBCUniversal , the Games’ biggest broadcasting partner, which achieved an advertising sales record amid a sharp rise in ratings.
Surveys show that one in four Americans say their work productivity has declined since the Games began, and half say they have rearranged their daily routines in order to watch the action, the Comcast-owned CMCSA.O media company said last week. For Yiannis Exarchos, CEO of Olympic Broadcasting Services, Paris landmarks such as the Eiffel tower, the Grand Palais and the Champs Elysees that have been integrated into the competition venues have been a major contributing factor.
“You can already tell these Games are a huge success,” Exarchos told Reuters. “France and Paris had a fantastic plan to bring sports back into the city. This vision has been fully embraced by media broadcasters and viewers from around the world.
” “I believe it is a highlight of these Games. This creates a moment which is unique, images that will remain in the collective.