Louis Vuitton trunks safeguarding the medals and torches; Berluti, Ralph Lauren, and Stella Jean uniforms – luxury fashion takes centerstage at Paris Olympics 2024. Photo: Rory Payne. Vogue Arabia, October 2022 Fashion and sports have always shared a deep connection, and the Olympic and Paralympic Games Paris 2024 highlighted just how intertwined these two worlds truly are.
Even before the games begin, the City of Lights was in the news for its fashionable approach toward the Olympics , with luxury conglomerate LVMH at the forefront. The premium partner of the Olympic and Paralympic games, its multifaceted partnership aims to spotlight the best of French Savoir-faire globally. The sponsorship, valued at an estimated 150 million euros, will have the group’s most high-valued brands working in different capacities throughout the event, starting with a starry celebration on the eve of the opening ceremony.
As a “Prelude to the Olympics”, LVMH chairman and CEO Bernard Arnault, Comcast NBCUniversal chairman and CEO Brian Roberts, Grammy-winner and Louis Vuitton men’s creative director Pharrell Williams, and Anna Wintour will join forces to welcome renowned names at the Frank Gehry-designed Fondation Louis Vuitton. What’s more, Louis Vuitton trunks will safeguard the medals and torches, while Chaumet designed the bronze, silver, and gold medals. Elsewhere, homegrown brands are designing uniforms for their country’s teams.
“Fashion and sports have always been intercon.