Olivia Colman revives iconic look as Burberry glories in its past

Olivia Colman revives iconic look as Burberry glories in its past Olivia Colman played Queen Elizabeth in season three and four of The Crown READ MORE: Olivia Colman will return for The Night Manager series two alongside Tom Hiddleston eight years after explosive season one finale By Shane Watson Published: 21:23, 9 October 2024 | Updated: 22:02, 9 October 2024 e-mail 22 shares 1 View comments What does a legendary luxury fashion brand do when profits are down and the future looks uncertain? Return to its core brand, focus on what it does best and remind people that they were the first. If it can, it re-establishes its style credentials with some reference to its glorious past and icons who have worn it. And if that brand is Burberry , renowned for its British heritage classics, then there’s only one icon who will do: Queen Elizabeth II .

Burberry’s recent financial reports show profits have slumped by 40 per cent in the past 12 months and the retailer warned of a challenging year ahead, with ousted chief executive Jonathan Akeroyd citing a slowing luxury demand amongst consumers for the brand’s sales slump. But their new campaign might just make the difference to this Autumn’s sales. It features - among other images - a fresh-faced, relaxed and smiling Olivia Colman , wearing a £1090 quilted corduroy collared jacket and a Burberry check button-down shirt, standing in front of a Range Rover with a flock of sheep in the foreground.

Burberry's new campaign features a f.