National Book Store and the nation’s girl group BINI have prepared an epic collaboration just in time to level up customers’ everyday essentials and elevate their gift-giving traditions this holiday season with a blooming new collection. The NBS x BINI collection officially unveiled its ten limited-edition items, featuring each member’s “chibi” versions, at the Quantum Skyview Gateway Mall 2, Quezon City , on Friday, November 15. National Book Store assistant marketing manager Carlo Martinez said the year-end collaboration seeks to emulate the P-pop girl group’s influence on young Filipinos.
“BINI is recognized as the nation’s girl group and we did see that they inspire and empower a lot of younger people. So, it was a dream come true for us to be able to collaborate with them and it really does make sense for National Book Store to partner with them because we do support empowering and inspiring Filipinos, especially younger Filipinos. So that’s something that we share with the group,” Martinez told Interaksyon .
According to him, the chibi heads were designed to pique the interests of BINI fans who come from different generations. “We wanted to create a version of BINI that would appeal to more customers, old and young alike. So whether you’re a fan who’s a young adult, you’re working now, you’re a student, or a kid, the chibi designs will appeal to you because they’re very cute in color,” he said.
Here’s a sneak peek of NBS x BINI’s ch.