Italy is not only synonymous with art and fashion, but it is also a hub for beauty, home to KIKO Milano In the northern region of Italy, travelers looking for scenic escapes in Lombardy, such as Lake Como , Lake Garda, and the Alps , may come to mind. Just south of these popular retreats, the city of Milan becomes a fashion destination with Milan Fashion Week which occurs biannually in February and September. Within its cobbled streets, Romanesque and Gothic architectural styles are prevalent, and its numerous galleries and museums offer delightful pitstops for art enthusiasts.
Beyond sceneries, fashion, and art, Lombardy is also a hub of beauty dubbed the “Beauty Valley.” From Brescia and Bergamo , the region’s big cities boast 75 per cent of the country’s total cosmetics exports with a turnover of €12 billion in 2022. The famed cosmetics hub is also home to KIKO Milano , a beauty brand offering a diverse range of shades and products.
In an exclusive interview with Vogue Philippines, Cecilia Schena , Chief Marketing Officer of KIKO Milano gives insight into the art of creating makeup with an Italian perspective and how the brand is democratizing beauty. A heritage rooted in artistry “Italy is a cradle of beauty, I would say,” shares Schena. “This deep connection with art really shapes our approach at KIKO Milano.
” The beauty marketing veteran, with over 20 years of experience, relates how the brand’s perspective focuses on style, quality, and Italian allu.