The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 5 to October 5. Yoo Jae Suk topped this month’s list with a brand reputation index of 3,740,118, marking a modest 1.58 percent increase in his score since September.
High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “”Whenever Possible,” and “ How Do You Play? ”, while his highest-ranking related terms included “challenge,” “talk,” and “empathize.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 92.87 percent positive reactions.
Jun Hyun Moo took second place with a brand reputation index of 2,840,478, marking a 6.23 percent rise in his score since last month. Shin Dong Yup ranked third with a brand reputation index of 1,594,049, while Tak Jae Hoon came in at a close fourth with a score of 1,571,266.
Finally, Ahn Jung Hwan rounded out the top five with a brand reputation index of 1,459,711, marking a 19.39 percent increase in his score since September. Check out the top 30 for this month below! Watch Yoo Jae Suk in “How Do You Play?” with subtitles on Viki below! Watch Now Source ( 1 ) Top Photo Credit: Xportsnews.