Social media posts from Reliance and Bollywood stars have whipped up interest in the wedding that some are critical of. Indian billionaire Mukesh Ambani’s son marries on Friday in a lavish ceremony that has been a hot talking point at home and abroad, with his father’s $260bn-conglomerate Reliance taking to social media to heavily publicise the event. Reliance’s efforts, coupled with posts from a host of Bollywood stars and coverage in media, have helped whip up public interest in the wedding, overshadowing some critical social media posts that have questioned the opulence at a time of growing inequality in India.
Keep reading Ambani’s youngest son Anant, 29, is marrying his longtime girlfriend Radhika Merchant, 29, in a star-studded ceremony in Mumbai that will be attended by celebrities and politicians, such as Kim Kardashian, Mike Tyson, Tony Blair and Boris Johnson. Three days of celebratory receptions will follow. One unnamed executive at Reliance called the event a “powerful symbol of India’s growing stature on the global stage”.
“The presence of esteemed individuals highlights India’s economic, political, intellectual, and scientific prowess,” the note, shared with reporters, said. Ambani, Asia’s richest person, is famous for hosting lavish parties, especially for his three children Akash, Isha and Anant. International artists perform and a host of Bollywood stars usually attend the gatherings, whose price tag runs into the millions.
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