Raheem Akingbolu The Chairman ofNigeria Reputation Management Group (NRMG), Yomi Badejo-Ogunsanya, has identified the importance of reputation management in national development, insisting that there is a strong correlation between corporate reputation and financial performance. Speaking to THISDAY during the unveiling of the NRMG in Abuja, Okusanya expressed his disposition for the poor reputation Nigeria has consistently contended with and pointed out that proper reputation management would play a pivotal role in shaping the success and growth of businesses in Nigeria. While calling on stakeholders in the Nigeria project to wake up and assume the position of salesmen to market the country’s potential, Okusanya, who is a former President, African Public Relations Association (APRA), said a strong reputation could enhance a country’s perceived value, leading to higher valuation multiples and increased investor interest.
He said: “What applies in a situation where investors and lenders scrutinise a company’s reputation as a key factor in their investment decision making process also affects countries as entities. A strong reputation helps economic growth but conversely, a tarnished reputation can significantly impede a country’s access to global opportunities, partnership and her ability to attract new investors.” Speaking at the event, the Minister of Information and National Orientation, Mohammed Idris, stated that the federal government would remain committed to.